Date of Webinar: September 25th, 2025

Speakers: Carolyn Gjerde, Technology Analyst Team Lead | Jeff Schwalm, Director of Sales

AI is everywhere… but how do you make it work for your organization? On September 25th, Creospark hosted “95% of AI Pilots Fail – How to Make Microsoft 365 Copilot Succeed,” a practical, insight-packed session focused on turning Copilot initiatives into real business impact.

We explored why most AI pilots stall, and how to move beyond the hype with a proven playbook built on strategy, governance, and adoption.

Here’s what you missed, and what your team needs to know.

The Challenge: Why AI Pilots Fail

AI adoption is booming, but success isn’t guaranteed. In this session, the Creospark team broke down the harsh reality: 95% of enterprise AI pilots fail to deliver measurable impact. Drawing from a recent MIT study, the webinar explored why so many initiatives stall, and what that means for Microsoft 365 Copilot.

The discussion centered on the common pitfalls that derail AI efforts, from unclear strategy to lack of governance and poor adoption planning. Attendees were introduced to a three-pillar playbook designed to turn Copilot from a promising pilot into a sustainable productivity engine.

Creospark Insight:

Copilot success isn’t just about the tech, it’s about aligning strategy, governance, and adoption to drive real business value.

Strategy, Governance, and the AI Maturity Model

Microsoft’s AI Maturity Model highlights that Copilot success depends on more than just technology, it’s about people. The model outlines five stages, from manual work with no AI, to full collaboration where AI and employees operate as a team. Most organizations are still in the early stages, where AI use is inconsistent and confidence is low.

Creospark Tip:

To move up the maturity curve, support your people, not just the platform.

From Pilot to Impact

Creospark’s Copilot success playbook helps organizations move beyond stalled pilots into measurable results. It starts with alignment, focusing on a few business-critical scenarios where Copilot can show real value. This builds momentum and proves impact early.

The Three Pillars

Success also depends on trust and adoption. Employees need to rely on Copilot’s output, while leaders must feel confident in data protection and compliance. Adoption grows through champion networks, training, and workflow integration, turning Copilot into a daily productivity tool.

A Roadmap for Real Results

The webinar wrapped with a practical 90-day roadmap to help teams move from pilot to adoption. It starts by identifying one or two priority use cases tied to business goals. In the first month, organizations should establish governance and launch training to build trust and readiness. By the third month, they can begin measuring outcomes, like productivity and satisfaction, to demonstrate value and gain executive buy-in for scaling Copilot across the organization.

Key Takeaways

• Copilot success requires more than technology – it depends on strategy, governance, and adoption.
• Align Copilot to your organization’s AI maturity journey. Progress happens step by step, not all at once.
• Focus on outcomes like productivity, employee experience, and trust. Licenses alone don’t guarantee success.
• Leadership matters. When executives model trust and support adoption, organizations move from experimentation to impact.

Missed the Webinar? We’ve Got You Covered.

Watch the webinar on our Youtube channel which will be uploaded soon! Stay tuned. ✨