What is Viva Amplify?

In today’s quickly growing hybrid era, it can be quite challenging to not only be heard by others but also be truly listened to. While many of us feel like we’re simply screaming into the void, finding the proper channels, messaging, and timing are essential to successfully breaking through the noise. Getting your point across and sending a message shouldn’t be a burdensome task which is why Microsoft’s new Viva module, Viva Amplify, helps users solve this exact problem. 

Viva Amplify Hub

Photo courtesy of Microsoft

Introducing Viva Amplify 

Viva Amplify is a communication platform that aims to improve the employee experience and—as its name implies—”amplify” one’s voice. Its main goal is to help users communicate with larger audiences and form strong, more meaningful connections.  

This central hub for communication takes messages and turns them into campaigns that can reach further viewers and generate more awareness. Then you can tap into analytics, targets, and metrics to help better understand the true results and effectiveness of your message and optimize your communication efforts with data-driven decisions. 

Viva Amplify Campaigns

Photo courtesy of Microsoft

What Features does Viva Amplify have to offer? 

Viva Amplify helps both execute and deliver campaigns. For starters, AI-driven tools such as writing guidance are available throughout the platform, offering tips, tricks, and advice on communicating your message best. These suggestions go a long way when it comes to optimizing your experience!   

Viva Amplify Campaigns with Writing Guidance

Photo courtesy of Microsoft

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Viva Amplify also encourages teamwork, allowing you to easily access and collaborate across several campaigns throughout the whole organization. These campaigns can then effortlessly be published, sent, and shared, and you can even view a preview of what the campaign will look like on different channels such as Outlook, SharePoint, and more.  

Viva Amplify with Distribution Channels to Publish

Photo courtesy of Microsoft

Viva Amplify is set up in a very simple and organized manner for the user to exhaust the least amount of effort possible and still attain the outstanding results they desire. Another key feature that many users will appreciate is the option to pre-assign a publication schedule for campaigns. Users may choose what time to publish campaigns and where and to whom they wish to send them. Campaigns are then tracked for engagement, reach, and effectiveness levels giving you a deeper understanding of how well the message was communicated, perceived, and accepted. On top of this, you gain the opportunity to form more connections with each campaign that you publish as you get to reach out and connect with a larger number of people! Lastly, Viva Amplify offers numerous resources available at the click of a button to help you understand Viva Amplify better and view other campaigns that may interest you. 


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